VIDEO: J-Live’s “As I Start (Over)”

When a lot of rappers said “keepin’ it real”, you often saw them in rented cars, homes they didn’t own, or with women who didn’t care for them. It’s the promotion of the myth, which in the last 20 years has continued to plague the music a bit. Yes, hip-hop is still very much about the music, and J-Live has always known this. In his new video, he is simply keepin’ it basic by showing his recording set-up, records in the back, nice mic in front, and… that’s it. Nothing complex, no stunts, no clothing budget, just him and the music. Works for me.

The song is the opening track to S.P.T.A. (Said Person of That Ability), my review of which can be read by clicking here.

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