VIDEO: Stüssy presents a “YO! MTV Raps” documentary



When YO! MTV Raps aired on the music cable network in August of 1988, it seemed inevitable but no one quite knew the impact it would make. MTV had already placed a very small handful of rap videos by Run-DMC and the Beastie Boys into rotation, but that was it. If you had access to Black Entertainment Television, you would be able to see some of the latest videos on Video Soul and Video Vibrations, with the latter featuring more songs due to the tastes and preferences of the host (which existed only in voice). Then YO! came on, and at a time when the music was gaining a great amount of popularity at record stores and thus record labels, there was a greater push for artists to create a video because now, they were having MTV time alongside Guns N’ Roses, Whitesnake, and Ratt.

Stüssy have put together a 2-part documentary called We Were All Watching, directed by Adam Jay Weissman. The doc highlights the importance of the hip-hop show by featuring segments from it over the years and current interviews with everyone from ?uestlove to Ed Lover, Dante Ross to Bill Adler, The Alchemist to MC Lyte, DJ Premier to Rakim, Shock G. to Sway and others. You may watch both parts of the documentary above.

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