As promised or better late than never, here’s my list of what I feel are the best music videos of 2016. As with my albums list, I have not seen every single music video that came out this year, that would be impossible or at least I would not have time to do anything else. This list is a mixture of things I like/enjoy, along with a number of videos that surprised me in some fashion. As in previous years. what attracts me to these videos is the direction, the cinematography, the editing, and how it feels with the music. While humor isn’t a full factor, I do like it when an artist isn’t afraid to share their sense of humor, especially when it’s unexpected. Are videos becoming more exciting, or are albums becoming less powerful? Maybe on the former and I really hope not on the latter, I still want albums to be very strong but the means of promoting a song becomes stronger, even though we no longer consider MTV as a factor to get noticed. Here’s my list, a selection of 20 different music videos, a selection that is much more than Best Albums I came up with this year.
Brain Tentacles’ “Fruitcake”
Ciphurphace’s “Elbow Space”
Clipping. “Air ‘Em Out”
The Coathangers’ “Perfume”
The Evaporators’ “I Can Be Shaved”
Ill Poetic featuring Reggie B’s “Silhouette”
Kosha Dillz featuring MURS’ “We Are Different”
Jake Kost’s “Northwet”
The Lemons’ Ice Cream Shop
Lovely Bad Things’ “Teenage Grownups”
MoSS featuring Eternia’s “Day & Night”
Mother Feather’s “Mirror”
Open Mike Eagle & Paul White’s “Smiling (Quirky Race Doc)”
Phèdre’s “Zastroszy”
Risley’s “Time Was Slow”
Selector Dub Narcotic’s “Hotter Than Hott
Summer Cannibals’ “Say My Name”
Tanya Morgan’s “Stoops”
White Night’s “AI”
Rachael Yamagata’s “Over”