
What you are looking at is the approved final artwork for the forthcoming album by Lyrics Born, As U Were (Mobile Home Recordings/Decon). I like how the young man behind the baby sports a T-shirt with a cartoon Lyrics Born on it.
If the cover suggests someone in transition, the same can be said for the music on the album, scheduled for release on October 26th. The music will feature everything you’ve come to expect from Lyrics Born, from the hip-hop to the soul and the funk, and perhaps you’ll be surprised that he has a love for infectious pop as well, as heard in the first preview of the album in the form of “Lies x 3”, which is being made available for free at LyricsBorn.com starting July 19th. For a bit of the familiar, some of the people who worked with him on As U Were include wife Joyo Velarde, fellow Quannum alumni Gift Of Gab and Lateef The Truth Speaker, along with Trackademicks, Jake One, Headnodic, Sam Sparro, and Francis and The Lights, a nice mixture of who you already like and those whose work you’ve been wanting to get into.
A distribution deal with Decon allows LB to own the rights to his music, something many independent artists are opting for. The deal also makes it possible for his music to be used in a number of ways, so outside of the traditional television and radio outlets, it will be music promotion 2.0, so you may very well hear him in a few HBO shows, maybe NPR (anyone who has heard some of NPR’s commercial breaks in recent years know that someone in the know has an ear for raers), perhaps a skateboard or surf DVD, or in places unknown.
What is known is the As U Were cover art and the music you can take a listen to by heading to his website. Also known: his commitment to making quality music and moving his audiences in all the right ways, and new ways. You only have a three month wait, do what you must to mark the day.
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