VIDEO: Rite Hook & The Arcitype’s “On The Spot”


Rite Hook is in a recording studio to drop a verse but he doesn’t want to do it alone. He brings in the person who will do this right and his name is The Arcitype abd together they give you something that is very much “On The Spot”.

VIDEO: STL GLD’s “Again”


A solid, funky loop that will bring back memories of listening to years past, and then you lay that with intentional crackle and surface noise while choosing to tell a story of life, of a moment, of a second. That’s what Moe Pope and The Arcitype have done as STL GLD, who roll and light it up once more with the aptly titled “Again”. Their new album, My Monday Morning Music (AR Classic/Brick), was released today, which you can also buy on vinyl over here from UGHH.com.

VIDEO: STL GLD’s “PNYBOY The Hustler”

The Moe Pope and The Arcitype collaboration project known as STL GLD have made a very nice video for the song “PNYBOY The Hustler”. If you know the song, you might have a perception of what this video will be like. Then you watch it and realized how stylized it is, it may set you off at first but then let it calm you. It works. Quite nice. You may not want to wait until August 12th to hear the nice, but their album My Monday Morning Music (MMMM) (AR Classic/Brick) will be out then, wait as patiently as you can.

VIDEO: Esh & Arc’s “Werewolves Anonymous”


You know of that Esh guy, you know, the Monolith? That guy, and you may also know of that Arc guy as well. They released an EP last year called Nightworks and this is one of its videos, directed by Matt Watkins. This is one of those songs where you may end up saying “wow, nice to hear hip-hop still sounding like this.”

Esh has another project due out next week, this time an album as Loop Minded Individuals serving as one half of that collective, the album is called A Hitchhiker’s Guide To A Verse and you may find out more by clicking here.

VIDEO: Ruste Juxx & The Arcitype featuring Genius’ “Can Only Be Me”


Ruste Juxx continues to keep himself busy with the music, and “Can Only Be Me” teams up up with The Arcitype and Genius. For the record, this is not The Genius of Wu-Tang Clan fame, but Genius, period. Considering The GZA is still known as The Genius, I’m not sure how they’re going to work (with) this (if at all), but just wanted to warn you.

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VIDEO: Ruste Juxx & The Arcitype’s “GGTC”


Ruste Juxx teams up with The Arcitype for a brand new album out this week, and “GGTC” has him comparing himself to the honor, grace, and struggle of working in a food cart/food truck/lunch wagon. Sometimes making food for the people can be a thankless job, but someone has to do it. When it comes to quality hip-hop, if no one is there to create the good stuff, someone has to come in and fill the void.

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